One-fifth of Irish SMEs not using AI as yet

New research from Google shows that 20% of Irish SMEs are not using artificial intelligence (AI) for any business task as yet.

One-third of micro-businesses (under ten employees) are not using AI at all, compared to just 7% of larger SMEs (50–250 employees), according to the report.

The study, commissioned by Google in partnership with Amárach Research and based on a survey of 400 Irish SMEs, shows that while 80% believe AI can positively impact their business and 65% expect it to drive growth in 2026, adoption remains limited.

The main barriers preventing greater AI adoption included fear of making mistakes, lack of skills and cost.

The research is being launched today at an event hosted by Google Ireland as part of Local Enterprise Week.

In partnership with the Local Enterprise Office network, Google also announced the launch of AI Works for Ireland, a series of complimentary, face-to-face regional events aimed at equipping SMEs with practical AI skills for business.

“Irish SMEs are clear about the opportunity AI presents, but this research shows many are being held back by uncertainty rather than ambition,” said Head of Google Ireland Vanessa Hartley.

“AI Works for Ireland is about closing that gap – providing practical, trusted support that helps businesses move from awareness to action, and from experimentation to real impact,” Ms Hartley said.

Chair of the Local Enterprise Offices Kieran Comerford said Local Enterprise Week is all about helping businesses and entrepreneurs improve and showing them the resources available to them.

“This new initiative with Google will bring accessible and hands on support in the area of AI which can benefit every small business,” Mr Comerford said.