Nostalgic British car brand loved in 70s finally returns to market

AN ICONIC British car brand which collapsed over a decade ago has officially returned to the UK market.

A historic British car manufacturer has said it will be unveiling its flashy new car in Q2 of this year.

Jensen International Automotive has said it will be releasing a new car inspired by its classic 1960’s Interceptor.

On the company’s website, they confirmed the name as the Jensen Interceptor GTX and noted that it will be available in a limited release.

The Interceptor GTX will be the brand’s first clean-sheet design and will have a hand-built aluminium body, having also been designed from the ground up.

Ahead of a prototype being released to the world, the company has now shared glimpses into what the vehicle will look like.

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The new ultra-high-performance car will feature an aluminium chassis and a bespoke V8 engine that the company hopes will deliver an ‘immersive analogue driving experience’.

Jensen Motors was initially founded in 1922 and became a major manufacture in the UK until 1976 when it stopped trading.

It returned to the market in 1998 after a £10 million investment, but the company would again see financial troubles in the 2000s, where it would eventually dissolve in 2011.  

The managing director of Jensen International Automotive, David Duerden, spoke of his confidence in the new model’s upcoming release.

He noted that Jeff Qvale, the son of former Jensen Motors owner Kjell Qvale, has been signed on as a key partner in the project and praised him for the expertise he brings to the table.

He said: “He brings a deep understanding of the Jensen brand and exceptional expertise in the global automotive and investment sectors.

“As a key partner, he will play a crucial role in bringing the Jensen Interceptor GTX to market.”

Jeff Qvale also said that the project was ‘very personal’ to him, noting that the brand was a big part of his family’s life.

He stated: “Hand-built to the utmost quality, the Jensen Interceptor GTX will set new benchmarks and provide the pure, high-performance, ultra-analogue driving experience that discerning clientele are now demanding.”

The new vehicle is set to be built in the UK in ‘ultra-low numbers’ with a dedicated team focused solely on the development of the model.