Despite a sluggish start to life on the US exchange, RedCloud promises a speedy upturn through Genesis – a new iteration of its tech offering due to launch to customers in early 2026.
Co-founded by the prolific Ian Murphy, RedCloud is a RedAI intelligent trading platform used by Fast Moving Consumer Goods (FMCG) businesses; Genesis represents a major update to its RedAI product.
To address the estimated $2 trillion global inventory gap caused by systemic inefficiencies across the $14 billion global FMCG supply chain, the RedAI trading platform already enables digital inventory exchange – collecting and aggregating unique trading data that empowers businesses to make smarter inventory and business decisions based on market visibility.
The Genesis release is expected to elevate the current RedAI user experience to deliver agentic conversational trade, incorporating visual recommendations, predictions and reporting.
These enhancements leverage NVIDIA and AWS technology trained on the platform’s vast quantities of unique market trading data, gathered through transaction of $3.6bn in global FMCG trade.
The company anticipates that this new unified experience – together with a roadmap of new intelligent features – will empower its customers to make better everyday inventory management and bulk trading decisions, leading to competitive advantage for the customer and better alignment market demand across the supply chain. RedAI is seeking to become the ultimate AI trading partner for FMCG and supply chain professionals, replacing guesswork with competitive advantage and efficiency.
“We are excited about what will be the biggest and most significant product release moment for us so far – codenamed ‘Genesis’ to mark a new customer experience and roadmap of decision intelligence features,” said Soumaya Hamzaoui, CPO and Co-Founder at RedCloud.
“In time, this release will empower our customers in the way they wish to work – from mobile devices, using chat and voice combined with simple visualisations to make smart trading and business decisions. This release and future roadmap will leverage the intelligent capabilities of our partners NVIDIA and AWS and we look forward to putting this, backed by our unique market data, into the hands of our customers.”
Justin Floyd, CEO & Co-Founder of RedCloud added, “Bloomberg delivered the first intelligence foundation for stock trading in the late 1980s. Google did it for the internet from the late nineties. Now we’re doing the same for global trade by leveraging the agentic revolution to turn every FMCG professional into a high performer, putting deep market visibility, decision intelligence and algorithmic trading at their fingertips.”
RedCloud plans to launch a global brand and demand generation campaign through December to showcase the new RedAI experience. A closed beta adoption programme for the Genesis release is expected to start soon afterwards.
Through RedCloud’s Platform, retailers are empowered by data driven market insights backed by artificial intelligence to help make faster and easier business-to-business purchases and inventory decisions from brands and distributors by breaking down complex purchasing behaviors of large product inventory catalogues.
Redcloud Technology, founded at Plextek’s campus in Great Chesterford, was started by serial innovators Ian Murphy and Justin Floyd. The venture has revolutionised retail across multi-lingual territories from Africa to South America via RedCloud’s rapidly growing B2B commerce network.
Regardless of language barriers across so many global territories, companies trying to access cost-effective but quality brands and competitive prices can use RedCloud’s platform which boasts powerful AI insights.
The business now covers clients in North and South America, Nigeria and South Arica and is broadening its influence. That trend in countries like Brazil and Argentina is likely to continue as retailers look for quality, cost-effective options to duck Trump’s tariffs.
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