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Hyundai Turns Global Football Spotlight into a Robotics Showcase

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Notably, Atlas wasn’t hard-coded to perform specific choreography. Boston Dynamics trained the robot using a mix of motion retargeting, reinforcement learning, and whole-body control, letting it learn celebratory moves, including ones modeled on Erling Haaland and Harry Kane, through thousands of simulated training runs before executing them live. 

Boston Dynamics’ director of robotics behavior, Alberto Rodriguez, noted that the same training approach used for the halftime routine mirrors how the company prepares Atlas for industrial tasks. Standing roughly 6-foot-2 and weighing close to 200 pounds, the current-generation Atlas can lift about 66 pounds and was engineered specifically for the unpredictability of factory floors, unlike its predecessor, which functioned mainly as a research platform.



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