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Meta plans to increase use of AI systems for moderation

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Facebook parent company Meta has announced plans to use advanced AI systems in the future which it said will reduce its reliance on third-party vendors for content moderation.

The company today rolled out a Meta AI support assistant on Facebook and Instagram, designed to help resolve account problems for users.

The issues that can be raised with the AI tool include reporting scams, impersonation accounts, or problematic content.

Meta said users will also be able to see why content was taken down, manage privacy settings and reset passwords.

The company added that over the next few years, it will be deploying more advanced AI systems.

“As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce,” Meta said in a newsroom post.

“While we’ll still have people who review content, these systems will be able to take on work that’s better suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drugs sales or scams.”

“Even as we use new technology to scale what’s possible, people will remain at the center of our approach. AI can help us move faster and operate at scale, but it doesn’t replace human judgment,” Meta said.

Last week, Reuters reported that Meta is planning sweeping layoffs that could affect 20% or more of its global workforce as it seeks to offset costly AI investments and prepares for greater efficiency brought about by AI-assisted workers.

Meta employs around 1,800 people in Ireland and a Meta Ireland spokesperson described the Reuters story as “speculative reporting about theoretical approaches”.



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