Chinese cars have conquered the UK market. But is there a catch?

Europe’s strength

The makers don’t get everything right, however, and the European manufacturers still hold some cards, particularly in chassis engineering. The Telegraph’s motoring correspondent Andrew English says: “The Jaecoo is not a high point in driving dynamics – and these things matter. I think even a disinterested driver will notice if they go from a well-sorted model into something which isn’t so polished.

“Then there is the question of parts back-up and insurance costs for Chinese models. And I wonder what the figures will look like when these cheap finance deals are up. I’d want to take a good look into the mouth of this gift horse before parting with my cash.”

To address the question of suspect dynamics, some Chinese brands are investing in UK-based engineering hubs and consultants to tailor future models to Europe’s unique roads. English says that MG and Geely have already proven the worth of this approach, with models that are a match for established rivals in terms of the driving experience.

Security concerns

There is a big question around security too, which is a real concern despite having conspiracy-theory overtones. Experts have warned that electronic devices designed to protect drivers could be turned to spy on us. By law, all new cars must be connected to the internet and mobile networks with a built-in SIM that can alert emergency services after an accident, giving your location and allowing you to speak to 999 operators.

That could potentially allow the manufacturer – or a hostile government – to see data from the car or potentially access the cameras surveying the interior and outside. While this has made several security and intelligence agencies nervous, Chinese car brands and UK trade bodies have long insisted that the cars conform to all privacy laws.

Plenty of other Chinese brands are jealously eyeing the UK market and hoping to take a slice, but they will find it’s not all easy-going. One early entrant, GWM ORA, has been left trailing after an initial burst of excitement and has only managed to register 109 cars so far this year. Renowned British brand Lotus is also struggling to interest consumers in its high-end electric cars built in China.

In the end, only the fittest will survive and we are bound to see some brands left by the wayside and others appearing. In the short term at least, the competition is creating some real bargains for drivers who don’t mind explaining what on earth their new car is to curious friends.