Michael Doyle returns to Honda UK as head of business. He joins from Honda Motor Southern Africa, where he most recently served as Vice President.
Doyle brings more than 30 years of experience at Honda, having held senior roles across multiple areas of the organisation. His background includes field‑based, customer‑focused and network development roles.
He said: “It’s a privilege to return to the UK business and take on this role at a time of significant transformation for the automotive industry.
“Honda UK has a clear vision for its future, and I’m excited to build on the strong foundations already in place as we continue to evolve our product offering and strengthen our relationships with customers and our retail network”.
He succeeds Rebecca Adamson who will now transition fully to Honda Motor Europe as general manager of Customer Engagement.
Doyle takes on the role as the business continues to progress its electrification journey and long-term growth strategy.
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