Home Business Reeves announces VAT cut on summer attractions in new cost of living package – as it happened | Business
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Reeves announces VAT cut on summer attractions in new cost of living package – as it happened | Business

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Closing post

Time to wrap up…

Rachel Reeves will cut VAT to 5% on summer attractions such as theme parks and soft play centres during the school holidays as she aims to ease the impact of the war in Iran on cash-strapped households.

The chancellor told MPs on Thursday she would also raise more tax from global oil firms operating in the UK to help meet the costs of her plans.

Cutting VAT from 20% to 5% during the summer on tickets for attractions and children’s meals is part of a scheme that Reeves is calling “Great British summer savings”. It will also include free bus rides for under-16s in England during August.

Companies in the UK’s dominant services sector have reported one of the sharpest declines in business activity in a decade, according to a closely watched index.

Businesses are grappling with a “perfect storm” of domestic political uncertainty around Keir Starmer’s leadership as prime minister and the growing impact of the Iran war, leading to soaring costs, supply shortages and job cuts, the report said.

The S&P Global purchasing managers’ index (PMI), which surveys hundreds of companies across the UK each month, said activity among firms working in the services sector was the weakest since January 2021 and the lowest since July 2016 if the Covid pandemic period was excluded.

The airline easyJet has said its summer holiday bookings are lagging behind last year’s, as the Middle East conflict weighs on consumer confidence and passengers appear to be waiting later to book trips.

The carrier said it had to spend an unexpected extra £25m on jet fuel in March after the start of the US-Israel war on Iran.

However, easyJet said it was not experiencing any disruption to fuel supplies, adding that it had its usual visibility of supplies over a rolling four-week period. It said it did not expect to cancel any further flights this summer despite the warning from Ryanair’s Michael O’Leary in April that the UK was the most vulnerable country in Europe to potential jet fuel shortages should the strait of Hormuz remain closed.

Key events

Turning back to the UK, the hospitality and entertainment industry is broadly welcoming a temporary cut to VAT this summer.

Fiona Eastwood, chief executive of Merlin Entertainments, the group which runs Alton Towers and Legoland Windsor, said it was “great news” for the UK’s visitor economy and for families planning summer trips.

double quotation markAs the season gets under way, this timely move from the government will make it easier for people to get out, explore and create memorable moments together at destinations across the country.

“Merlin will be applying this VAT cut to both admission tickets and children’s meals, adding more value to days out and short breaks at our 20 UK attractions.”

Meanwhile Odeon Cinemas Group managing director Mark Way said:

double quotation markAs the UK’s largest cinema operator, we believe these measures will continue to help drive strong demand and we’re excited that our guests will be able to enjoy the big screen for less over this blockbuster summer.”

However, tax professionals are warning that the VAT cut could lead to complications for businesses and confusion for buyers.

Emma Rawson, director of public policy at the Association of Taxation Technicians, said:

double quotation markWhile cuts to VAT on certain products and services may be welcome news for consumers, it risks adding further complexity to an already complicated system. Tinkering with the rules on what is covered by VAT and at what rates has led to an area which is ripe for reform.

There is also no guarantee that cuts to VAT are passed on to consumers in the form of reduced prices at the checkout, so buyers should beware.”

Tax advisory firm MHA warned that the move did not come without “significant challenges” for companies.

MHA partner Sue Rathmell said:

double quotation markIt will be time consuming and costly for businesses to recalculate their prices and amend their menus, displays and websites.

Where a retailer has already received payment for tickets supplied for the period June 25 to September 1 2026, the Government expects retailers to refund the additional VAT to their customer.

This will potentially be a lengthy exercise for retail businesses who will have to work quickly to get their systems set up for the change. Undoubtedly businesses will be relying on the VAT reduction bringing in a whole lot more customers to offset their extra costs.”

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