The rollout will begin at four locations to start —one Express store and three larger supermarkets—before expanding to around 3,000 UK locations over the next two years.
Supplied by Chinese technology firm Hanshow, the digital labels will allow Tesco to update prices and product details instantly from its central office.
Kevin Tindall, managing director of UK operations at Tesco, said: “Moving to a digital system will not only support our sustainability ambitions by significantly reducing paper use across the Tesco estate, but it will also mean that our colleagues can focus on what matters most – serving our customers.”
The technology aims to improve pricing accuracy for customers and reduce manual tasks for staff.
The decision follows a successful pilot at Tesco’s Royston and St Neots stores last year.
Electronic shelf labels are already in use among several UK supermarkets, including Asda, Lidl, Co-op, Waitrose and Sainsbury’s.
Morrisons began its trial of the technology in October last year, and Sainsbury’s started rolling out the labels after its own pilot last summer.
Tesco plans to introduce the labels gradually, updating stores as it refreshes its pricing systems.
Liangyan Li, senior vice president and head of global sales at Hanshow, said the partnership shows a shared commitment to improving store efficiency.
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How to get Tesco freebies
Anyone wanting a chance to receive the offers needs to have a Tesco Clubcard and use the Tesco app.
More than 24 million UK households already have a Clubcard, giving them access to personalised discounts, reward partners and exclusive promotions.
With free products set to drop every Thursday, shoppers may want to keep a close eye on their app over the next few weeks.
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