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Epic Games reportedly pivoting to “AI first” game development model

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Epic Games is shifting to an “AI first” development strategy for its collaboration with the Walt Disney Company, letting AI models write all the code and guide all the artwork for an upcoming shooter. That’s according to a Bloomberg report, which cites unnamed people familiar with the project who commented on the significant pivot in internal development at the Unreal Engine maker.

Human developers will be tasked with managing and guiding code and art assets generated by models such as Anthropic’s Claude, according to internal Epic employee messages viewed by Bloomberg. That means “no more hand-written code” and art assets “generated with full AI workflows,” according to the report.

The $1.5 billion collaboration between Epic and Disney, announced in early 2024, was slated to release a Marvel- and Star Wars-themed shooter in March 2027. That project has now been delayed indefinitely amid the AI-related shakeup and understaffed, slower-than-expected development thus far, according to the report.

“We’re embracing AI-accelerated development, led by Epic developers who are the visionaries and creative drivers for everything we do,” an Epic spokesperson said in a statement.

“We have a huge pivot underway here at Epic, moving developers around to retool for maximum AI acceleration,” Epic CEO Tim Sweeney wrote on social media shortly after the Bloomberg story was posted. “The aim isn’t to do the same stuff with fewer people, but to enable everyone here to build MORE and BETTER stuff, and to bring the benefits to all teams using Unreal.”



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