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Dorset named as the top UK hotspot for Premium Bonds success

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With 590 high-value winners per 100,000 residents, the county leads the nation in prize rates.

The figures come from new research by Bitz.io, which analysed the number of £1,000-or-more winners per 100,000 residents in each UK county over the past 12 months.

Dorset recorded a total of 4,717 high-value winners, equivalent to nearly six in every 1,000 residents, and total prize winnings reaching £14,292,000.

Gabriele Asaro, head of research at Bitz.io, said: “Greater London produced the most winners in raw terms but drops to 36th when you adjust for population, which tells you something about how many UK residents hold bonds outside the capital.

“Additionally, the number of rural counties at the top suggests these areas hold more bond value per head, which points to wealth distribution as much as anything else.”

Surrey ranked second on the list, with 582 winners per 100,000 people and 7,264 winners in total, and was one of four counties in the top ten to produce a jackpot winner.

West Sussex took third place, with 565 winners per 100,000 people and 5,166 overall.

Cornwall and East Sussex rounded out the top five, with 540 and 514 winners per 100,000 people respectively.

Elsewhere in the South West, Devon placed sixth with 513 high-value winners per 100,000 residents and a total of 6,430 winners.

Cornwall, which had 3,162 total winners over the period, also produced a jackpot winner.

Despite Greater London having the highest total number of winners nationwide at 23,263, it ranked just 36th when adjusted for population size.





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