And it is data that underpins it all, serving as the hidden infrastructure that enables the industry’s digital powerhouses to thrive with effective, scalable ecommerce strategies.

Retail Week has partnered with Feedonomics powered by Commerce to turn the spotlight on 10 of the country’s ecommerce trailblazers to discover how they’re leveraging data to optimise and future-proof growth.

The free report features profiles of each retailer and the technologies and data strategies they’re pursuing alongside expert commentary and research on the biggest opportunities for retailers to be seen and sell more online.

In this article, we give you a short preview of what to expect from the UK’s Top Ecommerce Retailers.

Who are the top ecommerce retailers?

Selected by Retail Week’s team of analysts and journalists, the top 10 are businesses that have made significant strides in leveraging data to attract, convert, and retain online customers.

Not every ecommerce success story looks the same. Some of the retailers are in turnaround. Some are scaling aggressively. Some are quietly building data infrastructure that their competitors won’t match for many years.

Each illustrates a different dimension of what modern ecommerce excellence looks like in the UK right now. Among the 10 are John Lewis, Kingfisher, Wickes, Next, and Clarks.

You can view the full profiles here.

Woman sitting on her phone among her numerous packages from online shopping

How are retailers investing in online discovery to be seen and heard?

The way customers find products online is changing faster than most retail strategies are adapting.

The report delves into what this means for search and how innovative retailers are investing to get in front of shoppers.

John Lewis, for instance, is enabling shoppers to use Google Gemini and ChatGPT within its shopping journey – meeting AI-assisted discovery where the consumer already is.

Meanwhile, Kingfisher has invested in agentic commerce, deploying AI-driven assistants across B&Q and its European brands in partnership with Google Cloud. The assistant can plan a full home improvement project, generate a shopping list, and facilitate purchase in a single conversational interaction.

Who else did Retail Week speak to for this report?

To understand the shape of the UK’s ecommerce market and the opportunities for retailers, the report draws on insights from industry experts such as Adobe Digital Insights, Bain & Company, Boston Consulting Group, and McKinsey and Co.

The report also shines a light on four disruptors pioneering innovative ecommerce strategies and includes exclusive insights from Feedonomics powered by Commerce, on how to optimise product data, a critical foundation for online success.