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Chinese Car Brands: Chery Automobile to Launch UK R&D Centre Amid Rising Demand for Chinese Cars, ETBrandEquity

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Chery Automobile will establish a research and development centre in Britain this year, the company said on Wednesday, as demand for Chinese cars grows in the country.

FILE PHOTO: Jaecoo 7 sports utility vehicles are displayed at a UK launch event for the car, manufactured by Chinese automobile maker Chery, near Windsor, Britain, January 30, 2025.  REUTERS/Toby Melville To Match Special Report CHINA-AUTOS/SPEED/File Photo
FILE PHOTO: Jaecoo 7 sports utility vehicles are displayed at a UK launch event for the car, manufactured by Chinese automobile maker Chery, near Windsor, Britain, January 30, 2025. REUTERS/Toby Melville To Match Special Report CHINA-AUTOS/SPEED/File Photo

The facility, which will be at the vehicle development and testing centre ‌UTAC Millbrook ⁠in Bedfordshire, ⁠is set to open in late autumn 2026, the firm said.

“UTAC Millbrook allows us to turn UK customer insight ​into product development, from ride and steering to active safety systems,” Gary Lan, CEO of Chery International UK, ​said. The move follows a pact ⁠with Japanese ‌car manufacturer Nissan to explore manufacturing ​Chery’s UK ​passenger vehicles at Nissan’s Sunderland facility in ⁠Britain.

Chinese car brands now account for about 15% of new UK car registrations in the first half of this year, up from about 10% for the whole of last year, according to SMMT data, boosted by competitive pricing. SAIC Motor’s MG, BYD, and Chery’s JAECOO and OMODA are ‌the leading Chinese brands among UK customers, according to the SMMT data.

Chery said that the Bedfordshire centre’s initial ⁠focus will be on building vehicle chassis and driver-assistance systems tailored to British drivers, eventually expanding into autonomous driving and AI. “This is about much more than testing individual vehicles. We see this as the sustained momentum of a long-term engineering relationship with Chery Automobile,” Kirsty Andrew, vice president, UTAC UK, said.

  • Published On Aug 20, 2026 at 09:30 AM IST

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