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Packaging specialist kicks off Belles partnership

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A South Yorkshire packaging specialist is backing the next generation of female footballers through a new sponsorship partnership.

Doncaster-based Cartonplast UK has become a Bronze Partner of Club Doncaster and front-of-shirt sponsor of Doncaster Belles Academy.

The partnership will see the company’s branding feature on academy shirts as it supports the development of young players and grassroots women’s football.

Ryan Blackburn, managing director of Cartonplast UK Limited, said: “As Cartonplast celebrates 25 years in the UK, we’re incredibly proud to strengthen our commitment to the community that has supported us throughout that journey. 

“Founded in Doncaster and still based here today, we believe successful businesses have an important role to play in supporting local people and creating opportunities for future generations.

“Becoming front-of-shirt sponsors of the Doncaster Belles Academy reflects those values. The Academy does an outstanding job of developing young talent, promoting teamwork, confidence and ambition, while helping to grow the women’s game at grassroots level.

“The Doncaster Belles are an iconic name in English football with a rich heritage, and we’re delighted to play a part in supporting the club’s future. 

“We hope this partnership helps inspire more girls across our local community to get involved in sport, fulfil their potential and be part of the next generation of success stories.”

Laura Hemstock, head of sales at Club Doncaster added: “Club Doncaster is delighted to welcome Cartonplast UK as a Bronze Partner and front-of-shirt sponsor of the Doncaster Belles Academy. 

“The company has deep roots in Doncaster and a clear commitment to investing in the communities around it, making this a natural partnership.

“The Belles Academy is helping to create pathways and opportunities for young girls across our region, and partnerships such as this are vital in supporting that work. 

“We’re looking forward to working with Cartonplast and seeing the Academy continue to grow and inspire the next generation of players.”

The partnership comes as Cartonplast marks 25 years in the UK, having maintained its Doncaster base since being founded in South Yorkshire.

The business provides reusable transport packaging and pooling services to food and drink manufacturers, with products including layer pads, plastic pallets and top caps collected, washed and returned for reuse.

Its regional investment has also included the opening of a 31,000sq ft warehouse in Rotherham in 2023, creating 20 jobs.

Cartonplast UK forms part of the international Cartonplast Group, which operates across 12 countries with more than 750 employees and manages more than 300 million reusable transport packaging assets.

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